Estimate ADM-LG-2026-009 · Prepared for Eternal Turf · August 3, 2026

Ad Management + Audit.
Measure it. Then scale it.

Monthly management of your Facebook and Instagram advertising across Southeast and Central Florida, with a full account audit and rebuild at no additional charge. This page is the estimate you already have, laid out so we can walk it end to end.

Ad management + audit $1,200 per month · month to month
Content & video · optional $1,150 add or remove any month
Audit & rebuild Included first 14 days · no setup fee
Ad spend Yours direct to Meta · never billed by us
Anthony Medina · Eternal Turf Artificial Grass
Valid until September 2, 2026 · No contract, 30 days notice to cancel
01 · Why the audit comes first

Three things we cannot
fix until we can see them.

This is not a teardown. Somebody is clearly working the account and the creative is competent. But all three of these are structural, and every one of them makes your current numbers unreliable. That is why the first 14 days are an audit, not a campaign launch.

01
Your ads land on a domain that is not yours
Meta traffic goes to special-local-offer.com. What that costs you comes down to three things we cannot see from outside: who owns the ad account, who owns the pixel, and who has that domain verified in Business Manager. If all three are in your name it is housekeeping. If any sit with the agency, you are renting your own audience. Week one answers it.
02
About 30 active ads. Six to eight actual creatives. One offer.
The Ad Library says it on the entries themselves — "3 ads use this creative and text." And every angle closes on the same promo: Bella 2.0, $6.25 a square foot, 450 square foot minimum. The pet ad is good copy, but it pulls in a dog owner and hands him the identical offer as everyone else. A pet lead and a lawn lead are the same line item, so you cannot tell what either one costs.
03
Three conversion IDs firing at the same time
From 2018, 2024 and 2025, all live in Tag Manager at once, plus conversions landing on a domain neither of us controls. Some conversions have been counted two and three times. Any lead number quoted off this account today would be built on data neither of us can trust.
The point. You are not buying a campaign launch. You are buying the ability to know what a lead actually costs you, by job type, before a single dollar gets scaled.
02 · The first 14 days

The audit and the rebuild.
Included, no setup fee.

Delivered once, inside the first two weeks, and folded into the monthly fee. Nothing here is a separate line on your invoice.

Full Meta ad account and creative review
Ad account, pixel and domain ownership verification
Tag Manager audit and removal of legacy conversion IDs
One GA4 property and one Meta pixel with server-side Conversions API
Real conversion events defined — form, call connected, click-to-call, booking
Call tracking tied back to campaign
Domain verified in your Business Manager
Landing pages moved onto your own domain
Campaigns rebuilt and split by job type
Competitor ad and positioning report
Why it is free. This work is worth about $1,500 on its own and we are not charging for it, because the measurement it produces is the only thing that makes day 60 a real conversation instead of an argument. We would rather own the number than protect a setup fee.
03 · Ongoing monthly

Same spend. Structured
so it tells you something.

What the $1,200 buys every month after the rebuild ships.

01
Campaigns split by job type
Pet turf, putting greens, full lawn, commercial. Each with its own offer, its own landing page and its own conversion event. A $25,000 putting green buyer is not shopping by the square foot, and right now that is the only number you show them.
02
Southeast and Central Florida run as separate campaigns
With locked budgets to hold your 75/25. Otherwise Meta pools delivery and quietly spends your South Florida money in the cheaper market. That split only holds if it is enforced structurally.
03
Retargeting built and activated
Your pixel has been collecting audience data for months while running essentially nothing against it. That is the cheapest inventory you will ever buy and you have already paid for it.
03 · Ongoing monthly

And the part that costs
you nothing extra.

Three things inside the same $1,200 that most shops bill separately or skip entirely.

04
Creative produced and tested from your existing library
Built from the photo and video you already own, at no extra charge. This does not require the optional production line.
05
A Spanish ad set, tested at no additional cost
Of the six competitors we audited, not one runs a word of Spanish — in a budget that puts 75% of its weight into Broward and Palm Beach. Three weeks, and the cost per lead tells you whether it is real.
06
Daily management and reporting you can read
Daily campaign and budget management, cost per lead reported at day 30 and day 60, plus monthly reporting.
04 · What we will not promise

No lead volume
is guaranteed.

Anyone who quotes you leads per week before seeing inside your ad account is telling you what you want to hear. Here is the timeline we will be held to instead.

Weeks 1 – 2

Audit finished and walked through with you. Tracking rebuilt to one clean setup. Landing pages live on your domain. Campaigns restructured by job type and geography. Retargeting on.

Day 30

Your actual cost per lead. Probably the first honest one you have had, because it is finally measured once instead of three times.

Day 60 · judge us here

A cost per lead we stand behind and you hold us to. Not before — the first two to three weeks are Meta's learning phase, not failure.

The warning we would rather give you now. Your reported conversions may drop when we clean this up. Three conversion IDs firing at once means some conversions have been counted twice. Nothing broke — you will be measuring honestly for the first time, and every decision after that point gets made on real numbers instead of inflated ones.
05 · Investment

One line that matters.
One that is optional.

Required · the whole engagement

Ad Management + Audit

$1,200/ month

Month to month. No contract, no setup fee, 30 days notice to cancel. The account audit, tracking rebuild and campaign rebuild are included at no additional cost.

Everything in sections 02 and 03
Meta — Facebook and Instagram
Southeast and Central Florida
Creative from your existing library included
Optional · not required for ad management

Content & Video Production

$1,150/ month

New creative built hook-first. Can be added or cancelled in any month, independently of ad management.

One half-day shoot per month at an active job site
FAA Part 107 licensed drone — before and after from the same fixed position
Four to six edited vertical cuts per month, cut for the first two seconds
Captions, sound design and on-screen text
Talking-head and jobsite content, not just b-roll
All raw footage and finished files are yours to keep and reuse
Both lines together. Remove the optional production line and the monthly total returns to $1,200.
$2,350 / mo
05 · Your ad budget

Separate,
and it is yours.

Advertising spend is paid by you directly to Meta and is never billed through us. Recommended starting budget is $100 to $150 a day.

LevelPer dayPer monthSplit
Real 60-day test$100~$3,000100% Southeast Florida
Where we would start$150~$4,500$3,375 SEFL / $1,125 CFL
Scale, once CPL is known$250+~$7,500+75 / 25 enforced
One honest note on the 75/25. It works at $150 a day. Below about $100 a day it works against you, because 25% of a small budget means Orlando never gets enough daily spend to clear Meta's learning phase — it underperforms for reasons that have nothing to do with the Central Florida market, and you write it off on bad information. Starting light, we would put all of it into Southeast Florida for 60 days, find the creative that wins, then open Central Florida with a proven ad instead of a cold one. Same total spend, better information.
06 · Ownership

Everything stays
in your name.

Your domain, your ad account, your pixel, your data, your landing pages and all your footage. All of it in accounts you own, with you holding the keys. If we ever stop being useful to you, you take every piece of it and lose nothing.

Your domain — landing pages live on a subdomain of yours
Your ad account and pixel — verified in your Business Manager
Your data — one GA4 property, one clean tracking setup
Your footage — all raw and finished files, yours to reuse
And the honest limit. None of this survives a slow callback. If a new lead is not reached within a few minutes, the machine does not matter much. That part is your team, not ours — and it will do more for your numbers than anything we build.
07 · To get started

One access.
Read only.

You narrowed the scope to paid advertising, so we narrowed the ask. Meta Business Manager analyst access is view only — we cannot change a campaign or spend a dollar with it. Send the invite to [email protected].

And four things we need from you

  1. Average ticket, and the range A putting green and a 500 square foot dog run are different businesses. We need to know which one to buy.
  2. Close rate on estimates This decides whether the answer is more leads or better leads.
  3. How many estimates a week you can actually run If you are near capacity we will tell you not to spend more, and talk about raising price instead.
  4. How fast a new lead gets called Honestly. This one matters more than everything else on this page.
Open the checklist → (561) 319-9005
Ad Management + Audit is $1,200 per month, month to month. No contract, 30 days notice to cancel.
The account audit, tracking rebuild and campaign rebuild are included at no additional cost.
Content & Video Production is optional at $1,150 per month, added or cancelled in any month independently of ad management.
Advertising spend is paid by you directly to Meta and is never billed through us.
Meta Business Manager analyst access is required to begin. Analyst access is view only.
No lead volume is guaranteed. Reported conversions may drop initially as duplicate tracking is removed and double counting stops. A cost per lead we stand behind is provided at day 60.
Website performance work and website rebuilds are quoted separately.
Approval constitutes acceptance of the scope and terms described here. Invoicing begins on approval. Scope can be adjusted before you approve.
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