Those are our published prices, the same ones on our pricing page. We put them in writing because "it depends" is the most common answer owners get, and it doesn't help anyone plan. The rest of this guide covers what each price buys, what pushes it up, what you keep paying after launch and how to choose.
What each price buys
Most small businesses need one of three builds. The right one depends on how many services you sell and whether you already have a site worth keeping.
Landing page, $400
One page built for one job: turning a click or a search into a call or a form. It works when you sell one main service, when you are about to run Google or Meta ads and need a page to send people to, or when you have nothing online yet and need something good this month. It is built for phones first, with tap-to-call, a contact form and basic on-page SEO.
Website redesign, $499
Your current site, rebuilt. We keep your text and photos, put them in a fresh layout, fix speed and mobile problems and link your Google Business Profile. It fits a business whose content is fine but whose site looks dated, loads slowly or breaks on a phone. Up to five pages.
Custom build, $699 to $1,299
A site planned around how your business sells:
| Build | Pages | Price |
|---|---|---|
| Custom, small | Up to 5 | $699 |
| Custom, with one custom feature | Up to 8 | $999 |
| Custom, everything included | Up to 12 | $1,299 |
This is the build we recommend to most clinics, insurance agencies and home service companies, because they need a page for each service and each type of customer. A dental office that offers implants, Invisalign and emergency visits can be found for each of those searches with three focused pages. One page that lists all three has a harder time ranking for any of them. You can see sites we built this way on our work page.
What pushes the price up
The build price above covers design and development. These are the add-ons that change the total:
- More pages. Each extra page on the same design is $99. A business that serves several cities or offers many services adds pages over time.
- Writing. If you don't want to write the pages yourself, copywriting is $99 a page. Many owners add it, because a blank page is where projects stall.
- Online booking. Real-time availability on your site, synced to your calendar with reminders, is $149 to set up.
- A second language. A bilingual English and Spanish site is an option on the custom builds. The Spanish pages need to be written for Spanish speakers, not run through a translator, so plan the content for both from the start.
- Custom features. A quote calculator, a members area or a multi-step intake form is what moves a site into the $999 tier.
What doesn't change the price much is design taste. A clean, fast layout costs the same to build as a busy one.
What you pay after launch
The build is a one-time cost. Three things carry on:
- Hosting and upkeep. Your site has to live on a server, get updates and be backed up. Our Care Plan is $35 a month. It covers hosting, updates and backups, and the small edits come with it. If you host it yourself, you take on those jobs.
- Your domain. The name (yourbusiness.com) is renewed every year with the registrar. Keep it in your own name and your own account.
- Getting found. A site nobody visits doesn't bring calls. Some owners rely on referrals and their Google profile. Others add local SEO at $149 a month or ads at $199 a month per platform, with the ad budget paid straight to Google or Meta.
None of these is required to launch. The point is to know the monthly picture before you decide, so the website doesn't become a cost you forgot to plan for.
Website builders vs. a site built for you
You can build a site yourself on a website builder for a monthly subscription. For some businesses that is the right call: a solo service provider with a simple offer and time to spare can get a decent page up in a weekend.
Where it goes wrong is the time and the details. Owners who build their own site usually skip the parts that bring calls: a clear headline that says what you do and where, a phone number that dials when tapped, a separate page for each service, fast loading on a phone and a link to the Google Business Profile. The site exists, but it doesn't work for the business.
A good test: if you would spend more than two weekends on it, or if the site needs to rank in Google for your services in your city, it is cheaper to have it built.
What every small business site needs, whatever you pay
Whether you spend $400 or $1,299, or build it yourself, check for these:
- It works on a phone first. Google uses the mobile version of your site to decide where you rank, and says so in its own documentation on mobile-first indexing. People searching for a local business nearby are often on their phone too.
- It loads fast. Google's guidance on Core Web Vitals asks for the main content to show within 2.5 seconds and the layout to stay put while it loads (web.dev). Heavy themes and stacks of plugins are the usual cause when a site misses this.
- Tap-to-call and a short form on every page, not only on Contact.
- One page per service you want to be found for, with the city or area you serve on it.
- Your name, phone and service area match your Google Business Profile exactly.
- You own the accounts. Domain, hosting, Google Analytics and Search Console in your name.
If you want to see how your current site does on these, our free Lead Leak Audit checks the basics and shows what is costing you leads.
How to choose
A short way to decide:
- You sell one main thing, or you are launching ads: start with the $400 landing page. You can add pages later.
- Your site is fine on content but looks old or is slow: the $499 redesign.
- You have several services or types of customers, or need to rank in a city: a custom build, sized by the number of pages you need.
- Half your callers prefer Spanish: plan a bilingual custom build from day one.
Whatever you choose, ask for the price in writing before anything starts, and ask who owns the domain and the hosting. If you work in a field with its own rules, like dental or medical and Medicare practices, ask what the agency already knows about it. That saves you from paying for the learning curve.
